AWARD-WINNING HAIR STYLIST BIANCA VAN ZWIETEN HAS BEEN NAMED KAO AMBASSADOR
In a world where the appreciation for wellness and sustainability is growing, salon supplier Kao Salon Division and KURO's creative director Bianca van Zwieten are proud to announce their collaboration for a period of two years. The collab is a celebration of their shared values: innovation, sustainability, high fashion and craftsmanship.
Inspired by the avant-garde approach, refined aesthetics and craftsmanship of Japan, this collaboration brings together the best of both worlds. With the vision to not only create outer beauty, but also promote clients' well-being, KURO transforms the salon experience from a routine visit to a ritual of self-care and luxury. The Rotterdam-based salon offers treatments that not only improve the health of hair and scalp, but also provide a moment of calm in clients' hectic lives. With this fusion of high-end fashion, relaxation and sustainability, KURO sets a new standard in the beauty world.
KURO x Kao partnership
Creative Director and co-founder of KURO Bianca van Zwieten: "Our philosophy is to combine fashion, craftsmanship and wellbeing. This is reflected not only in the products we use, but also in our team and the treatments we offer. We believe that beauty is an expression of inner health and well-being, and strive to weave this vision into every haircut and color treatment we perform."
Christel Grootentraast, General Manager of Kao Salon Division Benelux, emphasizes the synergy between the two brands: "KURO and Kao find each other in a common passion for craftsmanship and creative excellence. Kao is driven by the mission to make people's lives more beautiful with our leading product portfolio. Together, we are taking a step forward into a future where premium beauty and wellness blend harmoniously."
KURO has been working with Goldwell, KERASILK and Varis, brands from Kao's portfolio, since the salon opened April 1, 2024. In addition, van Zwieten uses the products during fashion shows and shoots and the brands are featured in the KURO session hair school, which will be launched next summer.